08.15 Registration & Breakfast
09.00 Opening Remarks Adrian J Cotterill | Steve Nesbit
09.30 OOH: Creating the Constellation for the IoT | Jeremy Male | CEO | Outfront Media
In a world where consumers are increasingly mobile and inherently connected through smart devices and to social networks, the role of out of home and digital out of home- more than any other media- is strengthened by an ability to drive, connect and accelerate engagement with consumers to brands. New digital technologies, audience-defining data, and enhanced creative are transforming the space, while the physical nature of the medium guarantees the connection and keeps it real.
10.00 The Mark Boidman Q&A | Mark Boidman | Managing Director | Peter J Solomon Company
Gain exclusive insights into digital OOH investment opportunities and growth trends, market statistics and valuation multiples, and get the inside scoop into what the investment community forecasts for the DOOH industry from the leading investment banker in the digital OOH space.
10.30 Networking and Coffee
11.00 The NEW trend in Visual Communications: the Democratisation of Content Creation | Bob Michelson | CEO | RMG Networks
The world is changing. Many companies world-wide have determined that being limited to a small number of producers and curators of content is too restrictive and results in missing significantly compelling content. As a result, leading companies have opened up the source pool of content to produce richer, more timely and compelling content….without dramatic cost increases and while maintaining reasonable editorial control. We will discuss the new world of sourcing, filtering and governance to enable companies to take advantage of this exciting new trend.
11.30 Why Data Needs to be a Big Part of Your Innovation Strategy | Randolph K. Adler Jr | Partner, Co-chair, Startup Program | Dentons LLP
Whether you are a startup working with big data to create the next big thing or an enterprise already massaging the vast amounts of data that your business has collected over the years, you need to know what you can safely collect, what permissions you need and how exactly you can be truly entrepreneurial with what you have! In order to inspire you further, we’ll look at some real world examples of data driven startups in the mobile AND out of home space.
12:00 Going Beyond Out of Home | Tim Bleakley | CEO | Ocean Outdoor
Since Ocean Outdoor’s leveraged buyout, which was revealed at this conference back in 2013, much has happened with ‘The Group Story’ – not the least of which is, the recent M&A activity with the help of our investor Searchlight Capital Partners. This session will focus on experiences to date and focus on the evolution of the medium and how it delivers “beyond out of home”.
12.30 Networking & Lunch
13.45 How OOH is Transforming Cities Around the World | Dave Etherington | Chief Strategy Officer | Intersection
As technology and communication infrastructure evolves to serve the needs of 21st century cities, Digital Out of Home will have the opportunity to become more than just an advertising medium. In an ecosystem with ubiquitous connectivity, rich data, and interactive mobile technologies, DOOH can become a platform for personal connections between people, brands, and cities– both enabling and funding a better urban life.
14.15 How Neuroscience Is Making Advertising Smart | Heather Andrew | CEO | Neuro-Insight (UK)
Neuroscience can measure things that people don’t know how to put into words and, over the past few years, pioneering studies in the out of home world in London have led to some startling revelations. The science is now also being used extensively in the growing online world. In this session, hear what OOH and DOOH can learn from the way companies like Facebook and Twitter are using Neuroscience, how an Australian media owner is dissecting TV content using the technology and how it will ultimately help our industry bring more brands into the sector as well as encouraging those who are using it now to spend even more!
14:45 Kenan Basha | Principal | Rockbridge Growth Equity LLC and David Leider | President & CEO | GSTV – In Conversation with Co-Chair Steve Nesbit
15.15 Networking & Coffee Break
15:45 Win Big in DOOH with 2020 Vision | Phil Lenger | Founder and CEO | Show+Tell
We will reveal the “secrets” that are in front of us all, that the fundamental lessons for creating value and avoiding failure in digital displays have already been revealed and proven in parallel industries! Discover how to play the long game by looking 5 years out to succeed in the DOOH gold rush. Learn how to future-proof your network investment and avoid becoming the “MySpace” of digital signage. Most owner/operators are scrambling to position themselves to be successful in the upcoming DOOH boom – there are more questions than answers when it comes to best practices in display strategy. Surprisingly, the answers are simpler than you can imagine.
16.15 OAAA Board Members Discuss The Future of Digital of Out Home
- Scott Wells | CEO | Clear Channel Outdoor Americas
- Jean-Luc Decaux | Co-Chief Executive Officer | JCDecaux North America
- Jeff Gunderman | President | EYE Corp Media
- Stephen Freitas | Chief Marketing Officer | OAAA
… In Conversation with Co-Chairs Steve Nesbit and Adrian J Cotterill
17:00 Chairman’s Wrap-up
17:15 Reception & Cocktail Party sponsored by Dentons
Author Bob Caporale has generously donated copies of his latest book ‘Creative Strategy Generation’ and will be on hand to personally autograph them and discuss with conference attendees.