Heather is founder and CEO of Neuro-Insight in the UK. She holds a BA Honours Degree from Cambridge University (Clare College) and has over 30 years’ experience in the areas of marketing, market research and media strategy. During her career, she has worked on the client side for both brand owners and media owners, in additional to having many years’ experience as a marketing and strategy consultant.

Prior to joining Neuro-Insight, Heather worked originally for Rowntree Macintosh (now Nestlé), marketing brands like After Eight, Yorkie and KitKat, before going on to become marketing director of a retail subsidiary. She subsequently also held a marketing director role for one of the first satellite television stations in the UK.

Moving into consultancy, she worked first for Price Waterhouse where she specialized in media projects, and then moved to Oxford Strategic Marketing, where she ran marketing and strategy projects for multi-national companies across a range of industry sectors including food, retail and OTC.

Since it was set up four years ago, Heather has run Neuro-Insight in the UK, managing projects for clients across a range of media and industries, comprising both brand owners and media owners. The key focus of these projects has been to look at brain response to communication, with a view to maximizing its effectiveness within and across different media.